An elementary school choir has an unusual performance for their audience with lyrics of their own. This 30-second advertisement, which aired across Virginia in early 2008, was designed to use humor to bring attention to the importance of saving for college. This spot won the Richmond Advertising Club's 2008 gold award for TV.

A 30-second advertisement depicting a mother and her young son buying groceries was produced for a statewide television campaign. As the two weave through the aisles, the toddler is seen rapidly growing into a kindergartner, a young boy, a tween and finally a high school senior, still sitting in the shopping cart - images conveying the message that "before you know it, they'll be in college."