Primary Responsibilities:
- Develop an understanding of Virginia529 and ABLEnow programs and audiences.
- Create personalized content for existing and prospective customers. Research, write, edit and review a variety of marketing communication materials and messages.
- Collaborate with designers, developers, agencies and other colleagues to develop effective content calendars and marketing communication materials.
- Create reports on media interviews, earned coverage and clips.
- Make recommendations on communication strategies based on data-driven insights.
- Assist team with the fulfillment of additional requests and projects as needed.
Knowledge, Skills, and Abilities:
- College student, recent graduate or comparable combination of education and experience in communications, public relations, journalism, marketing, or related field
- Excellent writing, editing and presentation skills. Familiarity with AP Style preferred
- Interest in personal finance, education and disability topics
- Ability to work independently and handle multiple tasks simultaneously
- Proficiency with MS Office products including Word, Excel, and PowerPoint; experience with internet research and database management tools a plus